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small is the new big

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Hey there!

Happy Friday! It’s hard to believe that Thanksgiving is already behind us and that Small Business Saturday was just last weekend. How did you do? Did you do something different this year? In preparation for the big day, we focused all of our marketing efforts in embracing our love for New York and gave a nice juicy offer to our customers to shop local. As a result, our initiative lead to many press mentions including this feature on the New York Daily News about our plans for Small Business Saturday. We were thrilled with the turn-out, and we exceeded our sales by 70% over last year.

When I think about all the small businesses (yes, you! :) who are putting themselves on the line each day, the difference we are all making in our customers lives, and the countless jobs we are creating around the country, it brings a smile to my face. Don’t get me wrong. Being and entrepreneur is not easy and requires a lot of hard work and dedication. However being small does not mean we can’t do great things. Each day, I am more convinced that small is the new BIG.

As one of today‚Äôs most influential business thinkers, Seth Godin puts it very elegantly, “Small is the new big. Big is no long an advantage. In fact, it’s the opposite. If you want to be big, act small.”

Similar to Small Business Saturday, how are you going to achieve your goals every day? What will you do differently to make it happen and do something that will make your customers squeal? How will you maximize your biggest opportunity? If you need help, please be sure to reach out. Let’s see how we can put our heads together to make 2014 your best year yet.

Here’s to BIG and small successes and celebrating each step of the way!

xoxo,

grace
Grace Kang
Founder, Pink Olive School

image: Small is the New Big by Seth Godin