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Subscription Business Model ROCKS! Plus, Etsy Meetup :)

Hey there,

What’s better than a new customer? How about a new customer that’s guaranteed month after month? When you offer a subscription service, that’s exactly what you’ll be getting. 
 
Subscription services come in many shapes and sizes, but the basics are always the same: customers get a monthly delivery of some product, a service or a curated assortment of products. If it’s a new assortment every month, it can be a great way to introduce new products, or re-introduce older ones that may not be selling as well as you expected. If it’s one particular pre-established product, such as a flower arrangement, it can be a great way to show off your know-how and remind customers how much they love your product.
 
The subscription can also be a service, where customers sign up for exclusive access to you, your expertise and perhaps some added bonus like free shipping or a small discount on additional products or services.
 
While a subscription service should offer some form of “deal” on what you offer, but the guarantee of a returning customer is worth the discount. The monthly arrival will also serve as a well-planned reminder, keeping you and your best products and services top of mind.

xo,

Grace Kang
Your Retail Product Mentor

images: examples of businesses using subscription business model – birchbox.com and babbaco.com

 

    

 

rsvp