Archives for June 2016


#neverstoplearning tip: don’t be afraid to do the unexpected


Happy Friday!

Have you heard about “the Purple Cow?” Several years ago I read Seth Godin’s book Purple Cow: Transform Your Business by Being Remarkable and I was hooked. It’s message emphasizes this week’s #neverstoplearning tip: don’t be afraid to do the unexpected. As Seth defines in his book, a “Purple Cow” is “anything phenomenal, counterintuitive, exciting … remarkable.” Every day, we as consumers are bombarded with thousands of messages, many of which we ignore. Those are the “brown cows,” or the businesses, leaders and ideas that are tired and mundane. “Purple Cows,” however, are worth talking about. They are unexpected and exceptional.

In hindsight, I recognize several personal experiences that speak directly to Seth’s “Purple Cow” theory. When I was applying for college, I wrote a children’s book about Millard Drexler, CEO of The Gap at the time,  in lieu of the traditional college essay. While I’m sure it wasn’t solely the reason for my acceptance into school, I am confident my unconventional approach  made my application stand out.

Similarly, when I started my own business after years as a buyer for department stores such as Bloomingdale’s and Barney’s, most people thought I was going to open up a clothing store. It matched my experience, my contacts, my entire professional background. But I decided to step outside of my comfort zone and go after something that was much more personal to me. While seemingly counterintuitive, I dived into the gifting world and never looked back.

These decisions were intimidating, however, both paid off tremendously in my career. I encourage all of you to remember the “Purple Cow” and choose the unexpected. You never know where it will take you.

Join me in the #neverstoplearning challenge and tell me on Instagram: When have you done the unexpected?



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