do great work

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Happy Thursday!

Quantity vs. Quality
Good vs. Great
Comfort vs. Risk

What do all these comparisons have in common?

When you are running your own business, you are constantly faced with these significant forks in the road that will alter the way people perceive your brand.

Doing great work is not always easy but it matters. This simple mantra can be applied to so many business situations — whether it’s in reference to the people you surround yourself with, the stores you sell at, the team you hire, or, most importantly, the work that you do.

Imagine you’re at a networking event. Would you prefer to collect 100 business cards or make a deep connection with one or two kindred spirits who you will definitely connect with afterwards. Are you contemplating with the idea of making thousands of units of a product overseas that could potentially be of lower quality but less expensive? If making something handmade or made in the USA is at the core of your brand, stick with it. It will get you far in the long run.

Do something each day that matters to you and customers will start to associate your business with quality and longevity. Taking the time to do your best work is a worthy investment into your future! You want to be proud of every single item you create and put your product out into the world ;)

What are you most proud of in 2013 and what are you looking forward to in 2014?

image: rainy day and blankets

What's on your mind?