The number one question I get asked…


Happy Tuesday!

One of the questions that I get asked often is “How do I approach a store buyer.” As great as it to be innovative and to set yourself apart from other companies, there are a few basic things you need to do before approaching retail buyers. You may think that cold calling every store and buyer within a 50 mile radius will increase your chances of getting in somewhere. Numbers are numbers, right? Wrong. The most important thing to do before reaching out to anyone is to make sure you’re a good fit for that store and show why you would be a great match.

I always stress that it’s not necessarily about how many stores you can get in with, but rather about the quality of the store you can connect with. Finding one ideal store that perfectly complements your style and gives your regular reorders is worth more than 10 non-ideal, random stores. When you are clear on who your ideal store is, you will be able to multiply your wholesale business and selling to retail buyers becomes effortless.
Take your time before reaching out to store buyers. Do your homework. Does the store have a website? Check it out! Have there been articles written about or by the buyer? Read them! The more you know about the store and the buyer, the better you’ll be able to appeal to them on a more personal and well-informed level. You’ll come across better and won’t waste your (or their!) time with stores that won’t be a good fit for you anyway. If they have a procedure around product submissions, show them that you care by following their guidelines.

Have you thought about joining our private group for creative designers for the next 12 months? I have enjoyed hearing from so many of you who are committed to making your creative passion into a business. Click here for the special offer that we announced last Friday. Please note: if you have purchased one of my services in the past at retailrecipes.com and want to join our new group, please email us hello@pinkoliveschool.com for a special alumni rate.

Here’s to creating a business you love!

Grace Kang
Founder, Pink Olive School

image: Store buyers from Urbanic, Rock Paper Scissor, Salutations and Pink Olive featured at the 2013 National Stationery Show Panel.

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