My latest addiction… ;)

Hey there!

Have you ever been so darn inspired you could burst?

So my newest addiction is pinterest.com.  Have you heard about it yet?
It’s a digital pin-board site that lets you virtually “pin” photos of anything and everything onto boards you’ve created and organized. Your friends and faithful followers can then re-pin your favorite items to their own pin boards and suddenly whatever you’ve posted has spread!

As a visual person, and a creative type, this site is dangerous! :) However, we can also use it to our advantage… not only to inspire but also to promote our product-based businesses as well.

Here’s how:

This site is now on the rise and has already attracted 11 million visitors. It’s most popular with females and fashion, arts, and craft enthusiasts between ages 25-44. If that fits one of your target customer mix, you’re in for a treat!

1. If you have gorgeous photographs that you want to share with this community, upload your pin and add it to one of your boards. It’s a very visual site so make sure your photos do the product justice!
2. Write $___ in the description and you will see a price mark on the upper left hand corner.
3. You can also put in a direct link where people can buy from your website. Here is an example.

One small word of caution on putting $ tags. If you have 10 pins on your dashboard and all 10 have price-tags on it, it doesn’t look good. Try to limit to 10% of your total pins if possible. After all, this is a great tool to show people what’s “inside” your head as the founder & owner of your business. If people feel connected to you, they will eventually buy from you. Have fun… but don’t blame me if you only get 2 hours of sleep ;)

Let’s follow each other and start pinning! I would love to see your inspirations.
Here is mine:
http://pinterest.com/gracekang/

If you want to be invited, please email my team at hello@retailrecipes.com and we will send you an invite.

Happy pinning!

xoxo,

Grace Kang
Your Retail Product Mentor