Happy Thursday,
I feel very lucky to work together with many local, hand-made designers. However, I have come to realize that the real challenge has been translating the quality of the product into sales with customers.
Since local designers produce work on a much smaller scale than larger companies it makes sense that their prices would stay higher in order for everyone involved to make a profit. Communicating this to customers in a constructive way can be tricky. In this age of Walmart and mass-production customers are used to searching out the lowest price and expect everyone to match these prices. In an effort to defend our designers’ prices we have endeavored to promote the “quality over quantity” philosophy and explain what it is about this product that makes them worth the higher price tag. Whether it’s the expert craftsmanship, the much higher quality materials, or the mere fact that they’re supporting their local economy, the bottom line is that they’re investing in a product that will last much longer than many less expensive options.
In my other business, Pink Olive, we have also utilized frequent-buyer loyalty programs to reward customers for shopping with us. We also run promotions and found great success with 2-for deals that promote buying in bulk. At the end of the day, not everyone is going to understand the value of quality and craftsmanship, but your ideal customers will understand and come back.
Are you a hand-made designer? How do YOU translate the quality of your product with your customers? I would love to hear your thoughts below.
image via design is mine blog and yvestown shop
Are you a crafty gal? Do you want to meet other creatives in NYC? You are in for a real treat! Come and mix with other creatives tonight, snack on whoopie pies and get ready to be inspired!
Erin Ozer from Knot & Bow is a great example of someone who started her paper & craft business out of her home and now sells to many retailers around the country, including Pink Olive and Terrain. You will hear her story and learn how to DIY for both your personal and business needs.
We still have a few spots left so be sure to RSVP here or email us at concierge@pinkolive.com if you want to attend. I look forward to meeting you! :)
