Subscription Business Model ROCKS! Plus, Etsy Meetup :)

Hey there,

What’s better than a new customer? How about a new customer that’s guaranteed month after month? When you offer a subscription service, that’s exactly what you’ll be getting. 
Subscription services come in many shapes and sizes, but the basics are always the same: customers get a monthly delivery of some product, a service or a curated assortment of products. If it’s a new assortment every month, it can be a great way to introduce new products, or re-introduce older ones that may not be selling as well as you expected. If it’s one particular pre-established product, such as a flower arrangement, it can be a great way to show off your know-how and remind customers how much they love your product.
The subscription can also be a service, where customers sign up for exclusive access to you, your expertise and perhaps some added bonus like free shipping or a small discount on additional products or services.
While a subscription service should offer some form of “deal” on what you offer, but the guarantee of a returning customer is worth the discount. The monthly arrival will also serve as a well-planned reminder, keeping you and your best products and services top of mind.


Grace Kang
Your Retail Product Mentor

images: examples of businesses using subscription business model – birchbox.com and babbaco.com






  1. If you don’t want to create your own subscription model, you can always participate with another subscription.

    I own UmbaBox, a curated handmade subscription service. If you’d like to submit your handmade product to be sent to hundreds of new customers, check out our site and get in touch!

  2. Hi Grace,

    thank you for posting! I have also carried out an analysis of Birchbox, little bit more detailed and from the market perspective. It is available here if you would be interested:http://www.slideshare.net/AnnaPietka/birchbox-the-perfect-subscription-business-13899217

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