Archives for May 2012

Hey there,

Summer is upon us and what better way to celebrate than to host a party!

This is the perfect time of the year to take a break from your normal routine and celebrate your accomplishments.Whether it’s an outdoor barbecue, or a more intimate wine & cheese gathering, you can invite your friends and close customers over to have fun. This will give you a chance to meet one-on-one, and even get feedback from those you trust, and mingle amongst your community.  Encourage everyone to bring friends and you’ll be giving yourself the opportunity to expand your circle even more.

While I don’t think it should be the focus of the evening, an event like this is also a great way to sell your products. There’s nothing better than giving customers a chance to interact with your products in person, as opposed to just viewing pictures and descriptions online. They will be able to ask you questions, as well as answer any you may have about their preferences or ideas you’ve been working on.

Here’s to making this your carnival, having FUN and establishing good will. When you take the time to celebrate your beautiful creations and reward your fans, they will spread the word like wildfire.

xo,

Grace Kang
Your Retail Product Mentor

Hey there,

Summer brings more than long days and beautiful weather, it brings street fairs and outdoor flea markets! Participating in local fairs is a fabulous way to “get out there” and meet your customers face-to-face and start making connections.

Is there a fair coming up in your neighborhood? Once you’ve signed up, there are a few things you need to consider:

• Create an impressive visual displays & signage that grabs people’s attention
• Give a juicy offer! It doesn’t hurt to give people a deal to try out your product. It could be free samples, 20% off, buy one get one free…etc are a big draw for customers
• Make ayment easy – use services like square to accept credit cards and have enough cash change on hand to last you the day
• Have lots of snacks and water. You need to stay refreshed and energized :)
• Make sure to bring a comfortable pair of shoes and chair to sit on

…. and of course, enough selection of your awesome product!

Watching people interact with your products, and being on-hand to answer (and ask!) questions, can provide you with invaluable information on the strengths and possible limitations of your product line. Being open to suggestions will help improve not only your selection, but your reputation and sales as well! You will also be surrounded by local artisans and brands who could end up as wonderful collaborators and support systems.

Here’s to getting out there!
xoxo,

Grace Kang
Your Retail Product Mentor

p.s. A BIG, warm welcome to all of the new readers who joined our community! You are going to love the resources you will find here to help you make your product retail-ready… Enjoy!

p.s.s. If you live in the Brooklyn area, we will be participating in the 5th Ave Street Fair in collaboration with 2hFlowers.com on Sunday, May 20th 12-6pm. We will be debuting 3 exclusive floral design for Pink Olive along with a sweet deal for everyone who comes by the booth (167 Fifth Avenue Park Slope, NY 11217). See you there!

image: kristiana parn display