Are you getting pinned?
Most people know Pinterest (I first talked about it here) as a wonderful form of procrastination, or just a fun inspirational and organizational tool. What most people don’t know, however, is that it can also be used for many product-based businesses! While pinning your products alone won’t get you far (savvy pinners can sniff-out pure self-promotion with one whiff), creating a compilation of favorite items, mood boards, and other inspirational items alongside your own products can bring in some serious business.
The ratio I like to stick by is 1:9. For every product of your own that you pin, you have to pin 9 other things that inspire you :). This way your product becomes a part of your whole story, not just self-promotion.
When used properly, Pinterest is a wonderful tool for sharing inspirations and finds – by both pinning your own and getting re-pinned by all of your followers. It’s also a great way to test what will be popular and what people are saying about each item (check out htt://pinterest.com/source/“
Which images are getting the best reaction from your followers? What are some of your favorite recent pins? For some inspirations, you can check out some of Pink Olive’s favorite Pinterest Picks here every Friday :)
Your Retail Product Mentor
p.s. Is possible to get found! Were you at the Etsy Success Symposium event last Friday? Get Found here.
“Being a new designer and start up entrepreneur, I was seeking advice, mentorship and consulting from an expert in the retail world. I found what I was looking for with Grace Kang of Retail Recipes. With her years of experience as a retail buyer as well being an entrepreneur herself, she was able to provide me with specific guidance on areas such as pricing my products/service for profit, guidance on transitioning to an e-commerce site, fine tuning my social media strategy, web-site design, creating line sheets and how to approach buyers. Each session I had with Grace left me feeling motivated and inspired to “get to work” so that I would reach my goal! Her industry knowledge and expertise has helped me tremendously to fine tune my business aspirations, my vision and the overall direction I’m heading in.”
Creative Director, Divine NY & Co.
Rekha is massively getting out there and sharing her vision with the world. She recently attend Oprah’s Lifeclass and Martha Stewart’s Dreamers into Doers 2012 Event. She also won the category of Best Style/Fashion Entrepreneur of the Year at the Stiletto Women in Business Awards in Atlanta, GA last month. Congrats Rekha! :)