Now that you’ve laid out your big vision, you’re ready to rock and roll! You’ve done some research on trade shows (I hope you did! They’re not cheap :) and are ready to get the most out of the experience.
In order to get the most out of trade shows, you really do need to prepare in advance. There is a lot more to it than just picking one and showing up!
Here are 3 simple tips to get buyers to visit your booth at the trade show.
1. Location – Once you decide to do a show, make your reservations as quickly as possible to increase the odds of getting a better location for your booth. Why plunk the big bucks to be in a trade show if you’re going to be stuck in a bad corner?
2. Announcements & Incentives – Buyers love to attend trade shows because everyone they need to see (for the most part) is under one roof. It’s a good time and place for them to check off new enquiries and look for new people they may have never heard of. Make a list of buyers/store owners that you def want to meet at the trade show and send them an email (or snail mail) to let them know that you will be there. Give them your booth number as well and offer them an incentive to stop by and see you. Whether it’s 10% off their first order or free shipping, every $ incentive helps the store’s bottom line and will help encourage them to take the time to come and visit you.
3. Booth presentation – There are hundreds or even thousands of vendors that exhibit at trade shows. How will yours stand out from the crowd when the buyer walks down the aisle? You have a limited amount of space to make that first impression – make it count! In 3 seconds, a buyer should immediately see the name of your brand and what you do. It also helps to have supporting props & display that go along with the emotion behind your brand. Get creative but be professional!
Lastly, wear comfortable shoes and have fun! It’s a great time to meet new people and form new relationships with people in your industry.
Next week, I will talk about the ONE thing you must do after the trade show. Yes my dear friend, there is more work to be done! But this is the fun part if you do it right :)
Your Retail Product Mentor
p.s. A BIG, warm welcome to all of the new readers who joined our community! You are going to love the resources you will find here to help you make your product retail-ready… Enjoy!
image credit: oh so beautiful paper