Archives for January 2012

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3 simple tips to get buyers to visit your booth at a trade show

trade shows

Hey there!

Now that you’ve laid out your big vision, you’re ready to rock and roll!
 You’ve done some research on trade shows (I hope you did! They’re not cheap :) and are ready to get the most out of the experience.

In order to get the most out of trade shows, you really do need to prepare in advance. There is a lot more to it than just picking one and showing up!

Here are 3 simple tips to get buyers to visit your booth at the trade show.



1. Location – Once you decide to do a show, make your reservations as quickly as possible to increase the odds of getting a better location for your booth. Why plunk the big bucks to be in a trade show if you’re going to be stuck in a bad corner?

2. Announcements & Incentives – Buyers love to attend trade shows because everyone they need to see (for the most part) is under one roof. It’s a good time and place for them to check off new enquiries and look for new people they may have never heard of. Make a list of buyers/store owners that you def want to meet at the trade show and send them an email (or snail mail) to let them know that you will be there. Give them your booth number as well and offer them an incentive to stop by and see you. Whether it’s 10% off their first order or free shipping, every $ incentive helps the store’s bottom line and will help encourage them to take the time to come and visit you.

3. Booth presentation – There are hundreds or even thousands of vendors that exhibit at trade shows. How will yours stand out from the crowd when the buyer walks down the aisle? You have a limited amount of space to make that first impression – make it count! In 3 seconds, a buyer should immediately see the name of your brand and what you do. It also helps to have supporting props & display that go along with the emotion behind your brand. Get creative but be professional!

Lastly, wear comfortable shoes and have fun! It’s a great time to meet new people and form new relationships with people in your industry.



Next week, I will talk about the ONE thing you must do after the trade show. Yes my dear friend, there is more work to be done! 
But this is the fun part if you do it right :)

 

xoxo,

Grace Kang
Your Retail Product Mentor

 

p.s. A BIG, warm welcome to all of the new readers who joined our community! You are going to love the resources you will find here to help you make your product retail-ready… Enjoy!

image credit: oh so beautiful paper

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How to approach store buyers differently in the new year!

retail recipes

Hey there!

Now that the holiday haze has passed and everyone’s settling into 2012, it’s time to start following up with those stores you contacted last year! They may be busy (I know, it never ends! :) ) with their year end duties, inventory and what not, but they will also be in the state of mind to bring some new-ness to their store! New year, new merchandise! AND, if business was good over the holidays, they might have some extra “open-to-buy!”

Of the many questions I’ve received from you over the past couple of months, a majority of them have been about trying to figure out the WHEN and HOW part of beginning a conversation with retailers.

When is the best time to contact a buyer?
It really depends on each person, but I would shy away from contacting a buyer on Mondays and Fridays. Mondays are usually spent running sales reports and analyzing business from previous week. They’ll be busy and distracted and you most likely won’t get their full attention. Fridays might not be best if they’ve already checked out for the weekend.

I would say Tuesdays and Wednesdays are good days to approach buyers. Thursdays tend to be market days for many!

Do buyers prefer to be contacted via email, snail mail or phone?
I would recommend contacting them via snail mail (if you want to WOW them with your samples). Email works too (with a follow-up phone call). Give them about a week or two before contacting them again. When I get bombarded with calls the minute I get an email, it doesn’t give me enough time to digest all the information.

If you are feeling a little lazy and just want to add the store’s email address to a mass mailing list, don’t do it! It will go right into trash. If you choose to email a store for the first time, send out a personalized email to the store buyer. This is what I teach my private clients to do with exact formula to follow and sample scripts.

Hope that answers your questions! 

Next week, I will address three things you can do to get a buyer (i.e. someone like me ;) to visit your booth at a trade show! Yes, you still need to reach out to buyers before and after ;)

xoxo,

Grace Kang
Your Retail Product Mentor

p.s. A BIG, warm welcome to all of the new readers who joined our community! You are going to love the resources you will find here to help you make your product retail-ready… Enjoy!

image: Pink of Perfection

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My latest addiction… ;)

i love pinterest

Hey there!

Have you ever been so darn inspired you could burst?

So my newest addiction is pinterest.com.  Have you heard about it yet?
It’s a digital pin-board site that lets you virtually “pin” photos of anything and everything onto boards you’ve created and organized. Your friends and faithful followers can then re-pin your favorite items to their own pin boards and suddenly whatever you’ve posted has spread!

As a visual person, and a creative type, this site is dangerous! :) However, we can also use it to our advantage… not only to inspire but also to promote our product-based businesses as well.

Here’s how:

This site is now on the rise and has already attracted 11 million visitors. It’s most popular with females and fashion, arts, and craft enthusiasts between ages 25-44. If that fits one of your target customer mix, you’re in for a treat!

  1. If you have gorgeous photographs that you want to share with this community, upload your pin and add it to one of your boards. It’s a very visual site so make sure your photos do the product justice!
  2. Write $___ in the description and you will see a price mark on the upper left hand corner.
  3. You can also put in a direct link where people can buy from your website. Here is an example.

One small word of caution on putting $ tags. If you have 10 pins on your dashboard and all 10 have price-tags on it, it doesn’t look good. Try to limit to 10% of your total pins if possible. After all, this is a great tool to show people what’s “inside” your head as the founder & owner of your business. If people feel connected to you, they will eventually buy from you. Have fun… but don’t blame me if you only get 2 hours of sleep ;)

Let’s follow each other and start pinning! I would love to see your inspirations.
Here is mine:
http://pinterest.com/gracekang/

If you want to be invited, please email my team at hello@retailrecipes.com and we will send you an invite.

Happy pinning!

xoxo,

Grace Kang
Your Retail Product Mentor

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What do you want to create?

home

Hey there!

Only a few days into the New Year and everyone is abuzz with talk of resolutions. While most people confine them to their personal lives, why not apply the same idea to your business life as well? After all, New Year is all about doing what you love and not treated as two separate entities in your life. So before you go setting your big goals,  let’s think about what you want your life to look like when you achieve those goals? What kind of life do you want to create? Big goals don’t mean anything if they don’t work well together.
 
I am a huge believer that you need to not only think about and write down your goals, but also talk about them! So, right here, right now, write down three BIG goals you’re setting for this year and share it with three people! (Can you tell that I like to do things in 3s? :) Don’t worry about the “how” right now, today just focus on the big picture. After you are done writing your big goals, write down what it would mean if you were to achieve this goal (i.e. healthier life, spend more time with family, make more money, live with passion and purpose, increase product exposure etc…). Really think about these answers, you may discover some new things about yourself!

Here are 3 of my goals for Pink Olive to get out there in a BIG way for 2012
1. Create excellent customer experience
2. Create community
3. Create more exclusive offerings

By achieving these goals, I will add more value to my customers and create a place that truly inspires giving and beautiful living. When people feel inspired, there is no limit. When you are live a life with purpose, you will be handsomely rewarded for it in your personal life. I truly believe that… For me, that means more time with my family & friends and create a beautiful home with my husband.

What about you? Once you get to the heart of your goals, you will be able to begin tackling them in a more successful way. The more passionate you are about each goal, the more likely you are to make it a reality!  Don’t forget to reward yourself along the way. Self-care is the most important goal of them all!
 
Are you stuck? Try some of these simple tips that I shared last week. I would love to hear your intentions for this year! Share below :)

Here’s to an awesome year!

xoxo,

Grace Kang
Your Retail Product Mentor

p.s. A BIG, warm welcome to all of the new readers who joined our community! You are going to love the resources you will find here to help you make your product retail-ready… Enjoy!

image: inspiration from Decorate book by Holly Becker

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Trade show is over… now what?

trade shows
Hey there!Happy 1st day of February! Is it really the second month of the year already? :)

If you have been following my previous post about how to attract buyers to visit your booth, you are in for a post-treat! :)

So you’ve spent the last 3 days exhibiting at a trade show. It was great to meet and greet, schmooze and hopefully gather bucket full of potential leads :). But now what?

You might be exhausted from being on your feet and talking all day long but this is not the time to take a vacation! You can treat yourself to some nice meals, a massage perhaps :) but there is ONE thing you must do within ONE week of exhibiting at a trade show.

Follow up!

Every time you give out a linesheet, you want to ask for a business card. Every time you connect with a potential retailer, you want to ask for a business card. After they leave your booth, you want to write a little note on the back of the card that will help you remember details of your conversation. This will help refresh the buyer’s memory about what you discussed when you follow up with them after the show.

Buyers walk down aisle after aisle… booth after booth ….meeting you and your competitors. You want your company and your personality to stand out even after the show is over by showing each buyer that you remember them and valued the time they spent talking to you. Follow up on your conversation and offer to assist them with any questions they might have.

As a side note: Remember that department store buyers and specialty buyers work in very different ways. Department store buyers will rarely leave orders at the show. Specialty store buyers who are traveling for the show will most likely place orders at the show. (I hope you gave them a sense of urgency for placing orders at the show and showered them with incentives!) Many buyers will need to digest everything they saw at the show and place orders when they are back at the office. By following up, you will increase your chances of being one of the lines up for consideration :)

How are you following up with your prospects? I would love to hear from you here.

xo,

Grace Kang
Your Retail Product Mentor

p.s. A BIG, warm welcome to all of the new readers who joined our community! You are going to love the resources you will find here to help you make your product retail-ready… Enjoy!

 

    

 

 


I am super excited to be one of the panelists at the 2012 Believers in Business Conference in NYC on February 4th. The conference will feature a diverse set of business leaders who will speak about the role faith plays in their business decisions and public identity. Look forward to seeing you there! :)