Archives for December 2011

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3 simple tips to get you in gear for 2012!

2012

Are you ready for 2012?

Owning your own business means constantly being “on the go.”  It’s all about pushing yourself (and your product) to be the best possible, growing, meeting new people, getting your name out there and staying ahead of the trends. Phew… I’m exhausted and we haven’t even started the new year yet! :) In order to do all of these things well, however, I am true believer that you need to S-T-R (sit back, track and reflect)!

Now that the hustle and bustle of the holiday season is behind us, this is a great time to sit back and reflect what happened in 2011.

Here are 3 simple tips to get you in gear for 2012!

  1. S-T-R (sit back, track and reflect!)
    It’s sooo important (and smart!) to take a moment to reflect before moving on. You can reflect on things such as any lessons you’ve learned this year and anything you might do differently in 2012. Set the intention to do this on a monthly basis for 2012 and you will cross many hurdles. Someone who I admire once told me that you can’t grow what you don’t track. You need to track your sales on a consistent basis this upcoming year and set intentions! If you did $75k in sales and you want to grow to $150, put the intention out there! If you sell to 5 stores and you want to be in 20 stores in 2012, set a goal for yourself.
     
  2. Coach
    Work with a coach/mentor to help you develop a strategy to achieve your goals. Working with someone who knows your field can provide valuable insight and ideas through a different lens. As my mentor once said, “You can’t change what you don’t know.” I can speak from my own personal experience that hiring a coach was the best decision that I made for myself and my business this year. No matter what stage of business you are in, you always need to be in learning mode. Don’t be afraid to invest in yourself. When you start to up-level yourself and “live” in that zone, you begin to “play” in that zone.
     
  3. Saying no!
    As creative entrepreneurs, we are all guilty of the bright shiny syndrome :) Just say no! You may think that you are walking away from potential business. However, if it is not in line with your goals for this year, it will only take away time and energy from doing what you love!

I would love to hear your goals for 2012! Please post here and let me cheer you on. Here’s to living a life of gratitude and doing what you love each day!

xo,

Grace Kang
Your Retail Product Mentor

p.s. A BIG, warm welcome to all of the new readers who joined our community! You are going to love the resources you will find here to help you make your product retail-ready… Enjoy!

image: rifle paper & co

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Happy Holidays from Grace :)

happy holidays!

Happy Holidays!

I want to personally thank you for being part of the Retail Recipes community! It has been my pleasure “meeting” and working with so many of you this past year. You all inspire me each day and wish you an abundant holiday season!

For those of you who have recently joined our community, welcome! You are going to love the resources you will find here to help you make your product retail ready.

When you look back on this year, did you ever want to ask a retail buyer something but was too afraid to ask? This is your opportunity :) I am always looking for ways to serve you better and would love to know what is stopping you from growing your retail product business. Ask your question here.

I can’t wait to read your questions and will be addressing each and every one of them in our weekly e-zine next year.

Here’s to investing in yourself AND your business in 2012!!  

                            Sparkly picture of me and my mentor at her Christmas Party!

xoxo,

Grace Kang
Your Retail Product Mentor

p.s. Are you still looking for last minute gifts? I thought you would appreciate this special deal on Day 9 at Pink Olive for all the art fanatics in your life :) Head on over here!

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Are you exclusive?

exclusivity
Happy Wednesday ,

When you are running your own business, the most important thing is sales, right? Well… yes and no.  Without sales, there is no business. However it is about getting the right kind of sales from the right type of customer. Too often, many designers try to be all things to all people. While it is great to try and cater to everyone, there is no way to please every single person out there.  It’s okay to say “No” to the wrong kind of sales. If not, it can backfire on you in three ways:
 
1)   Your product will become over-saturated.
2)   Your message and vision will get diluted. You will not be the “go-to” person for your product category.
3)   You might not be able to meet the demand, especially if you don’t have a system in place.
 
One way you can build your business is to work on exclusivity with the right stores!
 
Retailers LOVE to hear the word “exclusive!” Whether you are exclusively selling “X” product to a retailer nationwide or in a certain region, it will reap much bigger rewards. You will get more re-orders from that one store than you would get from many first orders from bunch of wrong stores. When you spread yourself too thin, there is no sense of loyalty. When you partner with a retailer who believe in your product (and vice versa), you can accomplish BIG things together. Don’t just go for quantity. Go for quality!
 
Another way to offer exclusivity is to create an exclusive product. At Pink Olive we are always looking for exclusive products to work on with our favorite designers. Our latest one was with Anna Bond of Rifle Paper & Co. where we offered an exclusive NYC print for our “Meet n Greet” event in October. This print has been flying off the shelves. Not only have we increased our sales by the double digits, but we also garnered a ton of press and found a whole slew of new customers!

 

What can you offer to your current or potential retail partners in 2012?

Happy Exclusivity!

xoxo,

Grace Kang
Your Retail Product Mentor

p.s. A BIG, warm welcome to all of the new readers who joined our community! You are going to love the resources you will find here to help you make your product retail-ready… Enjoy!
 

    

 

Are you looking to get the perfect gift for your clients but feeling swamped?

Head over the Pink Olive TODAY for Day 3 offer of their 12 Days of Joyful Gifting promotion! When you become a VIP member, you can leave all your gifting needs with your dedicated gift specialist so that you can spend your valuable time doing what you love. Time = Money. Be sure to spend it wisely :D

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4 Simple Tips to Creating Magic…

creating magic

Hey there!

I recently had the pleasure of meeting and speaking with Lee Cockerell, author of Creating Magic and former head of operations at Walt Disney Resorts. Creating Magic touts indispensable leadership advice from a man who went from Oklahoma dairy farmer to army cook to head of operations at Disney World! Quite an inspiring man, and I feel lucky to have had the chance to pick his brain. If you are looking to build a company that inspires, team members (i.e. cast members) who excel, and customers (i.e. guests) who rave about you, read below. I asked Lee the questions you want answered most and his tips and tactics on running your own small business, hiring the right people and sprinkling a little Disney Magic into everything you do :)

1.     Can you please tell the readers a little about yourself (for those that don’t already know you)?

The short story on me is I grew up on a dairy farm in Oklahoma, went to college for two years and flunked out. I went into the US Army and became a cook. My first job was at Hilton Hotels as a banquet waiter, and got into a management training program at Hilton. I stayed at Hilton for 7 years and then joined Marriott and worked for them for 17 years. In 1990, I joined Disney to open Disneyland Paris. Three years later, I moved to Walt Disney World in Orlando and became the head of operations for ten years. I retired in 2006 and wrote my book Creating Magic to inspire others to create a workplace that inspires people. I am married to Priscilla Cockerell, and we have been married for 43 years. We have one son, Daniel who is a VP at Disney. He is married to Valerie the mother of our three perfect grandchildren, Jullian (16), Margot (13), and Tristan (10).

2.     I spend the majority of my day educating artists and designers how to make their product retail ready. But as solo-designers, many of them don’t even think how to create a great working environment and bring employees into their company. I loved the 7 guest service guidelines from the Disney Institute that you shared in your book. What are some of the most important strategies you can share with everyone and how they can incorporate those tactics in their workplace?

The Seven Service Guidelines are really the basics for customers. Make sure every employee understands these guidelines and you, as the owner, is a great role-model for these guidelines. Your employees are watching you.The most important thing for creating a great culture and environment for employees in the workplace is this: Remember everyone is important.  The job of the manager/owner/leader is to create a great culture and environment where their employees wake up in the morning and want to come to work vs having to come to work for the paycheck. Do the following fours things and you will have committed employees who will go all the way for the customer and the business.
      1) Make every employee feel special…….We all want this. They want what you want. We all want to know we matter.
      2) Treat everyone as an individual…..Help employees with their business and personal problems. Treat them the way you would want to be treated or how you would want your children treated if they worked for someone like you.
      3) Show total and complete respect to every employee no matter what color they are, where they are from, what language they speak or don’t speak, their sexual orientation, their religion, their disability, gender or anything else. We all want to be respected.
      4) Train and develop your people. Make them better every day and teach them how to get better so they will have more opportunities. Be as creative in leading your team as you are in creating products. You can’t do it alone. Your people are your reputation and your brand.

3.     A lot of creative entrepreneurs want to do everything themselves. How can they start to delegate in a way that inspiring? One of the comments that you made in the book really resonated with me – Leaders are always in learning mode. This has always been my philosophy and continue to find new ways to become better both professionally and personally. Can you share with us your top strategies in becoming better leaders?

First hire people to do things you are not good at and then let them do it. Be careful who you hire. If you hire great people, clarify your expectations and train them. They will need to do a great job for you so you can have time to do what you are great at. Most people hire the wrong people because they don’t take their time. Also, they don’t spend the time to train them and they are not crystal clear about what the employees responsibilities. If you are micro-managing your employees, you hired the wrong people. As the saying goes, “You need to hire slowly and fire quickly!”

4.     I love that you worked for Disney for sixteen years! When I was in college, I really enjoyed interning for Disney and loved the company philosophy in how they treat “cast members.” What was your biggest lesson learned having worked at Disney?

Hire great people, train them, clarify exactly what your expect from them and then hold them
accountable. It takes all 60K cast members to create the magic. It is not magic that makes Disney World work. It’s the way we work that makes it magic.

5.     Your brand is your people. If there is one thing that you can advise emerging entrepreneurs on how to “keep” their employees from not leaving, what would it be?

Focus on hiring the right people. Make them feel special and treat them as an individual. Show them respect and continually train and develop them. Turnover will go down drastically!

6. I wanted to thank Lee for doing this interview and sharing your strategies with us. Is there anything else you’d like to share before we wrap things up? And where can people find you online (website, twitter, etc)?

Last thoughts…..Wake up every morning thinking about these things. What you think about is who you become. Think about which habits you have which are not very good and change them. Think about how you spend your time. Most people do not understand the value of how they spend their time. Use it wisely. The only person that can control the events in your life is YOU.

My website is: www.leecockerell.com. I am on Twitter, Facebook and Linkedin. My blog might be very helpful to everyone….Lee

“Creating Magic” is a MUST-read for any entrepreneur. I was lucky enough to get my hands on this book by my mentor and it has been an eye-opening experience.

Lee has a special gift for you all – his Disney recipe book for
“Why we do what we do and how we do what we do.” Enjoy!


Download your copy here!

If you want to get your hands on his book and start creating magic with your team in 2012, I would HIGHLY recommend it :)


xoxo,

Grace Kang
Your Retail Product Mentor