I have a question for you. What is at the CORE of what you do? Why is that important to you? When you know the WHY in what you do, it inspires you to move forward each day, pushing through troubled waters and keeping you focused while riding the waves of success. For companies such as TOMs shoes and Happy Blankie, it’s the knowledge that they are making a calculable difference in the lives of children.
There are many reasons these two brands are successful, but I want to focus on their similar models and how you can adopt a couple of their practices. For those of you who aren’t familiar with them, both Happy Blankie and TOMS shoes operate on a “One for One” model. Happy Blankie donates one blankie to an orphan for each blankie purchased, while TOMS shoes donates one pair of shoes to an impoverished child in countries around the world for each pair that is purchased. This one-to-one exchange is not only very generous but also simple for customers to understand. There’s no percentages donated to figure out and the customers know exactly what their money is going towards. It’s a more tangible result that the customer can understand.
The other smart thing about these two companies is how they name each of their products. Whether it’s “chase the happy dog” Happy Blankie, or the “Kenya Stripe” shoe, both brands know how to draw the customer in. The names make the products come alive in a way “dog blankie” or “grey striped shoe” never could.
When you are feeling overwhelmed with your business or just want to throw in the towel, think about WHY you started your line to begin with.
Think about your CORE:
Embrace your mission [or values]
What was it that inspired you in the beginning? When you are able to dig deep and can get to the core of this question, you will be able to sustain the highs and lows of your business and KNOW that you are doing it for the better good. You need to not only think about the people you have helped, but also those out there who could still benefit from you. When there’s a deeper purpose and meaning behind your brand, you will find it easier to keep moving forward… with a smile :)
I would love to hear your mission and what drives you easy day! Post your stories here.
Your Retail Product Mentor
p.s. A BIG, warm welcome to all of the new readers who joined our community! You are going to love the resources you will find here to help you make your product retail-ready… Enjoy!
p.s.s. Are you creating your own posse? Giving and receiving support is crucial when you are running your own business. Post your Facebook Page here and let’s support each other :).