Archives for November 2011

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What’s on Your Report Card?

retail recipes
Hey there!
 
When was the last time you got a report card? As entrepreneurs, we are all very busy putting out fires and getting things crossed off our to-do lists. However, it’s also good to stop, sit back, and find out how you are doing. Do you ever wonder what your customers think about your work?

Important questions to ponder include :
“How are we doing?”
“What can we do better?”
“What was your shopping experience like with us?”

 
You can use the responses you get in a number of ways. The first and most obvious way is to take the more critical feedback, think about the context, and improve yourself to become better.  Life is all about getting better at what we do and moving forward, right? If you get a good feedback, go ahead and pat yourself on the back (we all need that! :). Then, make sure that you continue fine-tune your craft and continue to do what makes your customers happy.
 

Sometimes, we forget to actually ASK people to review us. Take a few minutes today, reach out to 3 to 5 people and ask them one or more of the questions I posed above. Post the response on your website (you do have a website, right?? If not, see here.) When other potential customers read those reviews, they will be more likely to buy with you. Credibility builds trust! It will also encourage others to write reviews, building upon the collection you’ve just begun :)

Happy Report Card Day!

xoxo,

Grace Kang
Your Retail Product Mentor

p.s. A BIG, warm welcome to all of the new readers who joined our community! You are going to love the resources you will find here to help you make your product retail-ready… Enjoy!
 

    

Did you sign up to eavesdrop on “Let’s Get Retail Ready!” teleseminar? Today is the last day to sign up to get your downloadable link from the call PLUS all the juicy bonuses! 

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Here’s my G-I-F-T to you! Happy Thanksgiving :)


Happy Thanksgiving !

I was listening to a teleseminar recently and I heard this acronym for G-I-F-T that I wanted to share with you. It goes something like this:

Good
Information
For
Them

Whether you are a designer or retailer, you need to provide a G-I-F-T to your customers. It’s about creating an emotional connection with them, one that goes both ways. By creating the “know, like and trust” factor with your gifts, you are more likely to be top of mind next time they are shopping around.

The upcoming holidays are a great excuse to give. Look for creative ways of giving GIFTS to your customers as a thank you.

 My weekly strategy retail tips are my GIFTS for you! Hope you enjoy reading them each week as much as I enjoy giving it!

Have a beautiful Thanksgiving :)

xoxo,

Grace Kang
Your Retail Product Mentor

p.s. A BIG, warm welcome to all of the new readers who joined our community! You are going to love the resources you will find here to help you make your product retail-ready… Enjoy!

image: knot & bow

    

Did you miss the “Let’s Get Retail Ready” Teleseminar?

We have been getting a number of emails from everyone who missed the “Let’s Get Retail Ready!” teleseminar on Tuesday, Nov 22nd. With your busy schedules and Thanksgiving around the corner, I can see how you may have missed it! :) We had a great session with those who signed up and shared a lot about what retail buyers are looking for and ways to make your product MORE retail ready this upcoming month/year.

You only get that first impression once so why play the guessing game? Your product idea deserves a fair chance of being presented in the right way that gets the attention of retail buyers. After all, we chose this path to become successful and create the lifestyle that we want right? I want you to have it! :)

If you are ready to take action now and start implementing these strategies, this is your second chance! When you sign up now, you will get access to the recording of the teleseminar call on how to make your product retail ready. You will also receive the two bonuses that we sent out to all of our participants – the retail packet linesheet template and the actual presentation used during the call to craft your retail formula for success.

SO why wait another day! Sign up here. xoxo

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Simple tip to get a mini-salesperson to work for you for FREE!

Hey there!

Do you like selling? It’s okay if you say,”No.” Most people don’t. Here’s the secret: the secret to selling is to not approach it as selling. Stay with me. The key to selling is to figure out what the end experience will feel like and speak to that point first. Most people make the mistake of talking about the features of their product (i.e. color, ingredients, dimensions..etc) and not the end result. Although it is relevant information, your customers need to feel the connection first before they can buy from you.  Leading with the benefits and for whom the merchandise would be a good gift will help the customer connect to you and your product.  People want to hear the end result of an experience, in this case, finding a gift their recipient will really appreciate.

Do you have your own retail space OR showcasing at a marketplace this holiday? This technique can be applied to signs around your store (or booth) as well. It will be like having a mini-salesperson working for you for FREE. Instead of just listing the name and a few dry facts about certain merchandise, list those you think would love to receive it as a gift, and the unique qualities they’d value.

For example, instead of just listing the various scents or ingredients of these amazing Saipua soaps we focus on:

* Knowing that they’re hand crafted right around the corner with special care and affection really gives these great smelling soaps a fantastic uniqueness.

* Beautiful packaging instantly turns these into a decor piece

* Smell is the sense that triggers the strongest memories, so anyone that you share a very special memory with. They’re also the perfect gift when visiting someone’s home or a small token of thanks to your mom, grandmother, or friend.

 

  So your sign may look something like this:
saipua

Pick your top 10 best selling KEY items for the holidays. Write down some of the benefits and who it would be good for and lead ALL your selling conversations with that first. I would love to hear your ideas here.

Here’s to Selling… the FUN way!

xoxo,

Grace Kang
Your Retail Product Mentor

p.s. A BIG, warm welcome to all of the new readers who joined our community! You are going to love the resources you will find here to help you make your product retail-ready… Enjoy!

image by saipua

    

 

Are you joining us to get your product RETAIL READY?

Why play the guessing game when you can learn exactly what retail buyers are looking for? You will have an opportunity to ask Grace your questions LIVE after the teleseminar on Tuesday, November 22nd at 12pm EST. Sign up here to reserve your spot and enjoy your bonus! The BONUS alone is worth the investment!

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what is at your core?


Hey there!

I have a question for you. What is at the CORE of what you do? Why is that important to you? When you know the WHY in what you do, it inspires you to move forward each day, pushing through troubled waters and keeping you focused while riding the waves of success. For companies such as TOMs shoes and Happy Blankie, it’s the knowledge that they are making a calculable difference in the lives of children.

There are many reasons these two brands are successful, but I want to focus on their similar models and how you can adopt a couple of their practices. For those of you who aren’t familiar with them, both Happy Blankie and TOMS shoes operate on a “One for One” model. Happy Blankie donates one blankie to an orphan for each blankie purchased, while TOMS shoes donates one pair of shoes to an impoverished child in countries around the world for each pair that is purchased. This one-to-one exchange is not only very generous but also simple for customers to understand. There’s no percentages donated to figure out and the customers know exactly what their money is going towards. It’s a more tangible result that the customer can understand.

The other smart thing about these two companies is how they name each of their products. Whether it’s “chase the happy dog” Happy Blankie, or the “Kenya Stripe” shoe, both brands know how to draw the customer in. The names make the products come alive in a way “dog blankie” or “grey striped shoe” never could.

When you are feeling overwhelmed with your business or just want to throw in the towel, think about WHY you started your line to begin with.

Think about your CORE:
Commit to
Organize
Respect
Embrace your mission [or values]

What was it that inspired you in the beginning? When you are able to dig deep and can get to the core of this question, you will be able to sustain the highs and lows of your business and KNOW that you are doing it for the better good. You need to not only think about the people you have helped, but also those out there who could still benefit from you. When there’s a deeper purpose and meaning behind your brand, you will find it easier to keep moving forward… with a smile :)


I would love to hear your mission and what drives you easy day! Post your stories here.

xoxo,

Grace Kang
Your Retail Product Mentor

p.s. A BIG, warm welcome to all of the new readers who joined our community! You are going to love the resources you will find here to help you make your product retail-ready… Enjoy!

p.s.s. Are you creating your own posse? Giving and receiving support is crucial when you are running your own business. Post your Facebook Page here and let’s support each other :).