According to an old wives’ tale, when your ears are burning that means someone is talking about you. Luckily for us, technology has advanced in recent years and we now have a much more reliable source: Google Alerts! If you don’t already have an alert set up for your name, and business name, get to it! It’s incredibly simple:
– Go to http://www.google.com/alerts
– Create an alert
– Enter your, or your business, name (you can create separate alerts for each if
you’d like), your email address and how often you’d like to get a report in your
– Voila! You’ll start receiving alerts immediately.
Google Alerts are incredibly helpful not only for finding out how often you’re being mentioned, but also what specifically is being said about you and who is saying it. Whether it’s a rave review that makes your day, or more constructive criticism that you can take and utilize, knowing what is being said is an important tool in growing your business. It can help you figure out who your ideal customer base is and where you are most popular. As you’ve heard me say before, feedback is always a welcome thing :).
Here is a piece that caught my attention one morning as I got my google alert. Who would have known that she loves Pink Olive? Made me smile :)
Go to Google Alerts and create your first alert! Let me know what you find! :)
Your Retail Product Mentor
p.s. A BIG, warm welcome to all of the new readers who joined our community! You are going to love the resources you will find here to help you make your product retail-ready… Enjoy!
image credit: google.com