Archives for April 2011

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retail “branding” nibbles…. only 5 days to grab your deal :)

happy friday!
hope you are all enjoying this beautiful earth day and wishing you a wonderful easter weekend!

i wanted to personally reach out to you and share with you my thoughts on branding your product from a retailer’s point of view. i have come across so many indie designers who have expressed their disappointment when retailers don’t call them back or pass on their line. there could be many reasons why they didn’t respond and sometimes it may not have anything to do with you. they might be over-bought. they might already have that product category covered. it might just be the wrong timing. whatever the reason, don’t take it personally. however, what you CAN do is your 50% in making your product retail-ready.

i’ll admit that as a specialty store owner (and previous department store buyer), i have passed on lines because of all those reasons mentioned above.  however, what people don’t realize is that i do save linesheets and correspondence from vendors with potential. when i get follow-up emails and/or reminded of their line thru press,  i reach out to them to see what we can conjure up together.  so be patient and persistence will pay off.  with that said, i have also experienced many vendors where they had the chance to get me on the phone or in-person but were NOT retail-ready.  first impression is key and there is no excuse to not do your homework before approaching a retail store. when designers pitch without having done their 50% and also send out mass emails from the get-go, it shows me that they do not really know their ideal customer.  stores/buyers want a personalized experience as well and want to connect with the designer.  they are constantly looking for emerging designers and artists. BUT, they also want to see that you are doing your part in getting out there and can help them fill a void as well.

are you doing your homework? have you created a website for your business? do you have testimonials or a following fan base? the first place that i will go to check out a new line is my friend – google.com. i want to check out your website and see what people have been saying about you! is your brand name memorable? how’s your packaging? every little detail counts…. but most importantly, your “story” needs to capture my attention in the first 10 seconds.

…. there are so many more tips that i will share with you in my Retail Recipes Bootcamp teleseminar on may 3rd, including which days are the best to call/email buyers to get the best response, pricing strategies and how you can get stores to start calling YOU.

are you ready to make your brand retail-ready? click here.

….. don’t miss out on this opportunity to get your questions answered. if you reserve your spot by tuesday, april 26th (you have 5 days :) you will also get a 15minute follow-up one-on-one call with me after the telecourse to address your current challenges and questions.   don’t forget – you will also get my “Retail Recipes Checklist – TOP 10 Things You MUST Do Before Approaching a Retail Store” for attending the seminar.

hope to “see” you there!!

xoxo

Grace Kang
Founder, Retail Recipes

Twitter: @retailrecipes / Facebook

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wisdom of CEOs…

happy monday!
i came across this NYTs article on “Distilling the Wisdom of C.E.O.’s” this weekend and thought it was very interesting.

i love the comment about successful ceo’s being “passionately curious” people.  i also think it’s important to have the appetite for change and ask yourselves: are you comfortable being uncomfortable?  it’s the fearlessness that will make you stand out.

do you all have CEOs who you look up to or have mentors to guide you along the way?

when i was in high school applying for college,  i was asked to write an essay about a person who inspired you. i actually wrote a children’s book about mickey drexler, who was the CEO of gap at the time and now CEO of J.Crew.  i really admired mickey drexler’s tenacity and vision for change and made me want to work there for many years as a sales associate for the gap.

after i graduated, i looked up to mr. gould, ceo of bloomingdale’s, for 7 years – i learned everything (well, almost ;) i know about retail.  he created a culture where he rewarded merchants for taking risks.  it was there where i learned how to maximize opportunity and drive business.    i would not be such a risk-taker now had it not been for the opportunity that i was given back then.

as an entrepreneur, it’s so important to surround yourself with three levels of people – people who are behind you (those you can mentor), people at the same level as you (i.e. your peers) and those ahead of you who can mentor you.

xoxo

Grace Kang
Founder, Retail Recipes


Twitter: @retailrecipes / Facebook

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you asked for it… you got it!

Hope your week is off to a great start and enjoying
this beautiful weather!  Sun makes me so happy
and I love seeing so many happy shoppers from
at my shop Pink Olive in NYC. I guess nice weather
makes people out and about and want to go shopping
and feel inspired – I know i do :)

Is your product missing out on all the retail action? 
Whether you are looking to get out there and sell
your product at a local flea market or you want to sell
to more retail stores, we need to get your product
RETAIL-ready!

Last month I taught my first RetailRecipes workshop
in NYC and the reaction was very positive! However,
many people from around the country also emailed
asking if I will be doing a virtual teleseminar.

On my-first-ever in-person workshop, I covered:

•       Top 10 things you MUST do before approaching retail stores
•       How to price for profit
•       How to make your brand desirable so that retail buyers are coming after YOU
•       The exact pitching process to get into the right retail stores
•       And so much more…

For those of you who missed it or from out-of-town,
I have some good news to share with you.  On Tuesday,
May 3rd 12-2pm EST, you will also get a chance to get
all the inside tips on how to make your product more
retail-ready and create a desirable brand!

/retail-recipes-workshop

That’s right, you‘ll be able to reserve your seat
at my first virtual RetailRecipes teleseminar in the
comfort of your own home.

Here’s my special bonus gift to you!  The first 10 people
to register will get a FREE 15 minute follow up one-on-one
call with me.
All registrants will also get my Retail Recipes
Checklist – TOP 10 Things You MUST Do Before Approaching a
Retail Store.

/retail-recipes-workshop

Don’t miss out on this great opportunity! Here’s to thinking
BIG this year.  I can’t wait! :)

xoxo

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Head over to Oh my! Handmade TODAY!

i am very excited to join the oh my! handmade goodness community as their retail contributor for indie designers.  as jessika hepburn, founder of OMHG, likes to say “think of Grace’s column as handmade’s very own Ann Landers.”  i am very flattered. :)

if you are a handmade indie-designer, you don’t want to miss out on asking me your burning question here.   we will also be giving away a sweet deal next friday so don’t miss out on this opportunity.

here’s to pursing your handmade dream and getting your product retail-ready!

 xoxo

Grace Kang
Founder, Retail Recipes

Twitter: @retailrecipes / Facebook